How Ardeur Fashions gained next-day visibility across 14+ marketplaces
As Ardeur Fashions expanded across 14+ online marketplaces, gaining timely visibility into profitability, settlements, and business performance became increasingly difficult. By partnering with ZenStatement, the team unified marketplace finance into a single operating view, enabling T+1 profitability visibility with ~99% reporting accuracy and the confidence to make faster business decisions.
Limited visibility
- Financial performance spread across 14+ marketplace portals
- Limited visibility into SKU-level profitability
- Hours spent each day consolidating reports from multiple systems
- Commercial changes and settlement discrepancies difficult to track at scale
- Business decisions relied on delayed financial information
Confident visibility
- Unified visibility across all marketplaces
- T+1 profitability reporting with ~99% accuracy
- Automated reconciliation and commercial validation
- Real-time visibility into settlements, receivables, and marketplace performance
- Finance teams spend more time analyzing the business than gathering data
Growing Across Marketplaces
Ardeur Fashions is the e-commerce and marketplace business within Zeal Group, leveraging the group’s strong foundation in manufacturing, sourcing, and retail to serve customers across India’s leading online marketplaces.
As the business expanded across 14+ marketplaces, finance operations became increasingly complex. Every marketplace introduced different settlement cycles, commercial agreements, reporting formats, and payout structures. While the business continued to grow, obtaining a complete picture of financial performance became significantly harder.
The challenge wasn’t a lack of data. It was the lack of a unified view that leadership could rely on to understand profitability, receivables, and marketplace performance on a day-to-day basis.
When Visibility Became the Bottleneck
Without a centralized financial view, the finance team spent several hours every day consolidating information from multiple marketplace portals before meaningful analysis could begin.
Frequent rate card changes, settlement discrepancies, and fragmented reporting made it difficult to validate collections or understand profitability with confidence. As transaction volumes increased, manual processes struggled to keep pace, limiting the team’s ability to focus on business insights instead of operational effort.
Building a Unified Financial View
Rather than addressing individual reconciliation challenges, Ardeur Fashions chose to build a unified finance operating layer across its marketplace business.
ZenStatement consolidated marketplace sales, settlements, receivables, profitability, and commercial validation into a single platform, providing finance teams with one trusted source for operational and financial visibility.
The implementation introduced automated reconciliation, SKU-level profitability reporting, intelligent commercial validation, transaction-level auditability, and more than 45 live operational reports, enabling finance teams to move from reactive reporting to proactive decision-making.
Looking Back to Move Forward
One decision made the implementation especially valuable.
Instead of starting with only current transactions, Ardeur Fashions migrated approximately one year of historical marketplace data into ZenStatement. This gave the team immediate access to historical trends, profitability patterns, and settlement behaviour, allowing them to compare past and present performance from day one rather than waiting months for meaningful reporting history to build.
Built Together
Throughout the implementation, the Ardeur Fashions team worked closely with ZenStatement, providing continuous feedback on workflows, reporting requirements, and marketplace finance challenges. Their collaboration helped shape product improvements that continue to benefit customers across the ZenStatement platform.
The Solution
Unified order-to-cash Finance OS
ZenStatement integrated Teabox’s 15+ payment, logistics, and commerce partners into a single Finance OS.
For the first time, the finance team could track the entire order-to-cash lifecycle from order creation to final settlement in one centralised platform.
End-to-end automated reconciliation
ZenStatement automated reconciliation across payments, settlements, and logistics invoices in real time.
The platform continuously matched transactions and flagged discrepancies automatically, eliminating manual reconciliation work and surfacing only exceptions that required human review.
Automated commercial validation
ZenStatement validated every invoice against contracted commercial rates at the transaction level.
Overcharges were identified instantly before they compounded, giving Teabox complete visibility into partner-level commercial adherence.
COD collections tracking
ZenStatement introduced structured COD settlement monitoring with automated TAT tracking and breach alerts.
For over 8,000 COD orders, collection delays were reduced by 12+ days, significantly improving cash realization and reducing follow-up effort.
Finance operations that scale without headcount
By automating reconciliation, collections tracking, and commercial validation, ZenStatement enabled Teabox to scale finance operations across 600,000+ global orders without expanding the finance team.
The team shifted from manual operations to strategic financial oversight.
Business Impact
6x
ROI for ZenStatement
3 months
Time-to-value (for ZenStatement)
T+1
Business performance visibility
~99%
Profitability reporting accuracy
~2%
Marketplace revenue leakages identified before they compounded*
125+ Hours
Monthly finance effort saved
“Before ZenStatement, we were operating across multiple marketplaces but lacked a clear and
timely view of business performance. Today, we have near real-time visibility into profitability,
receivables, and settlements, enabling faster and more confident decisions.”
P. Srinivasan
MD, Ardeur Fashions
MD, Ardeur Fashions
